PRINCETON, N.J. & BANGKOK -- INVIDI Technologies, the global leader in targeted, addressable advertising and innovation, announced an industry-transforming partnership with Thaicom, a leading Asian satellite and space tech company and PSI, Thailand’s largest satellite network and set-top box provider, to launch addressable advertising, an innovative technology that enables advertisers to deliver personalized ads to specific individuals or households in Thailand. Having developed the first widely deployed addressable advertising system in the world, INVIDI has made the commitment to support Thai broadcasters in boosting ad revenue and fund new premium content.

“Thaicom, as a key player in Thailand’s broadcasting industry, is committed to leveraging technology to benefit our customers,” said Ekachai Phakdurong, Chief Strategy Officer of Thaicom. “Working together with INVIDI and PSI, we are excited to develop addressable advertising solutions. This collaboration will support Thailand’s broadcasting players to jointly benefit from technology and partnerships.”

Addressable TV turns the advertising business model on its head, and everyone benefits. It provides substantial incremental revenue to content providers and distributors while giving advertisers an opportunity to target their most relevant customers in an efficient and cost-effective way. At the same time, viewers have a much better experience because they’re receiving ads that are relevant to them.

“PSI believes that addressable advertising will significantly benefit the industry, and we are proud to be a part of this development,” commented Phanuwat Phongsuwankul, CEO of PSI. “As Thailand’s highest market share of satellite receivers, we’re glad to partner with INVIDI and Thaicom for the future growth of Addressable Ad in Thailand.”

According to Media Partners Asia, the addressable opportunity in Thailand alone represents a 19% CAGR over the next five years, and a 24% CAGR across Southeast Asia and India.

“There is a clear potential for TV advertising. I can say this because we at INVIDI have seen the incredible revenue impact of addressable advertising in the US,” said Nick Chuah, Managing Director of APAC at INVIDI. “It is an honor to partner with Thaicom and PSI, as they are both formidable forces in the Thai market.”

Thanks to addressable advertising, the future of premium television is bright. INVIDI and its partners have big plans and expect to launch addressable advertising across the satellite footprint in the second half of 2025, followed by the terrestrial footprint in late 2026.